Artificial intelligence is progressing rapidly and will likely take on a much more dominant role in several different areas. SaaS industry trends aren’t showing any signs of slowing down, and innovative SaaS solutions will only continue to grow in the coming years. Of all the developments currently in the pipeline, these 10 SaaS industry trends, in particular, are showing signs of standing out as the most significant in 2020: “Customers won’t care about any particular technology unless it solves a particular problem in a superior way.” – Peter Thiel, co-founder of PayPal, one of the planet’s biggest SaaS providers. Whereas Horizontal SaaS focuses on clients across any sector and industry, Vertical SaaS is completely customizable, targeting clients within specific industries and supply chains. And, since they focus on keeping up with the latest trends, sustaining the SaaS growth is a difficult choice to make. Their go-to-market time frame was shorter, and they could focus on their core capabilities to develop differentiated functionality. Even if figures diverge somewhat, the many forecasts conducted on SaaS industry trends 2020 demonstrate an obvious reality: the SaaS market is going to get bigger and bigger. If you want to take it up a notch and make it more SaaS-appropriate, try creating animated icons. Or watching a 2 minute video? In this particular case, the artist played with shades of blue to create a really cold 3D effect. Use images or illustrations to give your customers the experience of human interaction. SaaS is an example of software on-demand. Check out what BI trends will be on everyone’s lips and keyboards in 2021. Artificial Intelligence-empowered SaaS, Vertical SaaS, the growing need for and development of API connections, increased thought leadership, a migration to PaaS, a plethora of micro-Saas offerings, mobile-first innovations are here—and these software as a service trends are shaping the future of SaaS. Videos are still a kind of an emerging trend; only about half of SaaS websites use videos. In this article, we’ll make an in-depth comparison of these two gig economy staple names to help you find out which would be better to find the right freelancer. While this is indeed food for thought, it’s important to remember that not every solution will suit an API-based unbundling business model. 2019 was a breakthrough year for the SaaS world in many ways. 6. The first type is soft illustrations (or soft line illustrations). In theory it might sound excessive, but the end result here is slick and highly effective! Across software as a service niches, many vendors offer very similar features and solutions. Why the Vertical SaaS trends are going to have such an impact in 2020? In this particular case, the artist went with a three-color design, having a dark blue background together with a custom-made white font. Moreover, more employees than ever feel empowered to perform their jobs better by being able to work with dynamic mobile dashboards and various tools. Indeed, according to Bloomberg, public cloud platforms, business services, and applications (SaaS) will all grow at a 9% CAGR (Compound Annual Growth Rate) between 2019 and 2023, and worth $60.36 billion. While you’re waiting for this SaaS trend to blossom, here are two industry thought leaders you should follow: As the software as a service industry evolves and innovation increases, many developers or providers will focus on customer retention on top of customer acquisition. In the following examples, purple and dark blue are dominant colors. AirTable:. Slack:. Another design utilizing the purple and white colors, Marketo now has an excellent brand identity thanks to its graphics team. The result of all this was a complete redesign of their website with some fantastic SaaS illustrations. Unlike all of the SaaS illustrations we’ve seen so far, this one has an entirely different drawing style. As a result of this emerging SaaS industry trend, we’re seeing an explosion of creative branding and cultural developments from software-centric vendors across the industry. SaaS companies have gone a bit overboard with the use of illustrations in recent years. These more niche, more “miniature” SaaS offerings could prove increasingly valuable to businesses across industries in 2020, which means we can all expect a host of fresh micro-SaaS innovations over the next 12 or so months. Pitch:. Key Takeaways. Creating the perfect font-based logo can be tricky. While we could go on about the psychology behind these illustrations and how it helps create trust between the company and customer. good design is an essential part of your SaaS business, 94% of SaaS websites use a light background, customer retention rates are 4 times higher, 85% of customer interactions will be managed without humans, ultimate design trend in the SaaS industry, For your UI projects, we recommend using design systems. In our mobile-driven age, we’re free from the shackles of time or geographical location, meaning that people can connect with their peers and remain productive 24/7, 365 days of the year. SaaS Website Design Trends 1. Artificial intelligence is positioned to disrupt the SaaS landscape in a variety of ways, improving the key characteristics of the SaaS model across the board. And this growing SaaS trend is set to evolve in 2020. “Dreamers are mocked as impractical. 1) Artificial Intelligence. What we can say for certain is that these companies utilized their color usage brilliantly. It has a tranquil yet bold color palette that works well. Since the main focus of these types of SaaS logos are the company names themselves, choosing the right fonts is essential. And for good reason! One of the most disruptive SaaS trends in recent times, platform unbundling is set to dominate the landscape as we move into 2020. That failure served to complicate the work and caused them to disappoint their customers as a result. Borrow some web design tricks and marketing tips from these impactful SaaS websites… Your web page should also help your customers know what they are supposed to do(and usually, graphics and videos are preferable as a quick and easy way of communicating this). Increasingly, companies across sectors operate critical parts of the businesses from their tablets or smartphones. Although there have been psychological studies that have confirmed this, the true beauty of art is in its subjectivity. Micro-SaaS products are usually complementary add-ons to existing platforms or developments, created with the aim of improving a missing feature or enhancing an existing SaaS product. February 11, 2020 By Sage Duvall 5 Comments. A catchy name and two carefully selected colors can probably do a lot more for your brand image than you may think. 33 examples of beautiful SaaS websites. A few other interesting SaaS web design trends to note are: light backgrounds (it’s not really a trend, but perhaps even a standard as 94% of SaaS websites use a light background) and positioning the logo in the top left corner (same survey shows this is a very convincing 98% of SaaS websites). Marvel:. However, videos help you process information much quicker than is the case with text or images. Shikhar Angirish. Design Trends To Watch For In 2020 For Your SaaS Website. You might think us partial, but illustrations are kind of the ultimate design trend in the SaaS industry right now. Typically, micro-SaaS businesses are run by a small team, sometimes even by one or two people. Mobile-first is, without a doubt, one of the most integral SaaS industry trends for 2020. Still, it can prove to be a significant boost for your agency. AI optimizes business processes, increasing productivity and efficiency while automating repetitive tasks and supporting human capabilities. Unlike the previous design, this one has the logo before the company name rather than after it. And the simplified version with the letter “C” makes a terrific alternative: it resembles a button and features the first letter of their actual service (customer/client relationship management). SaaS is a software distribution model that offers a lot of agility and cost-effectiveness for companies, which is why it’s such a reliable option for numerous business models and industries. But let’s examine some less known and more contemporary examples that you can look up to. Artificial intelligence-optimized SaaS solutions provide businesses with the ability to augment their internal processes with fast automation, more efficiently address customer service operations, and improve the level of personalization and responsiveness throughout their processes, which will remain one of the trends in SaaS to keep an eye for in 2020. One such trend is the use of artificial intelligence (AI). Some companies may want to migrate all their data to a cloud platform, but many actually would rather harmonize it with their already existing infrastructure in order to improve it – and this is where the problem lies. Illustrations aren’t just beautiful. ; About 80% of SaaS websites have a call to action in the website hero section. Almost everyone today has a subscription of Netflix or … However, this doesn’t just go for your direct competitors: there are a number of cool design trends in the SaaS market that you should be aware of. Another thing that must be mentioned is the font type and placement. Video Marketing Will Now Be … Every SaaS website, no matter the niche, needs to do one thing well — convert visitors to users. SaaS website trends in 2020 Putting "you" at the center of it all. It’s also popular amongst businesses for its simplicity and user accessibility, security, and the widespread connectivity that serves to streamline business models, resulting in maximum efficiency across the board. Can this provider also integrate the legacy systems I use? By the year 2022, experts project that around 72.6% of the world's population will browse the internet using their mobile devices. As data continues to be the driving force behind smart business strategies in a digitally dependent world, SaaS options are going to be an increasingly convenient and affordable option across industries, both now and in the coming years. Make sure you keep this in mind in 2020. ; Nearly 87% of SaaS websites … This is another great way to improve customer experience as it’s yet another way to tell customers exactly what they’re supposed to do. Whitespace also called “negative space” are areas in a design that is empty – the large empty space between design elements, content, and spaces … This trend doesn’t apply to SaaS vendors alone. A Betterbuys report reveals that the specific expenditure in the U.S. SaaS Industry is forecasted to reach $55 billion by 2026. Here are some examples we particularly liked: Clubhouse, for example, used a simple two-color purple and white palette. From Dev expanding into ops and QA, to … 9. Your typeface must be congruent with the rest of your design, which means no over-the-top pretentious fonts and font colors. People love to use buzzwords in the tech industry, so check out our list of the top 10 technology buzzwords that you won’t be able to avoid in 2021. The most common use of course are chatbots, which provide a simple and effective customer service solution. At first, SaaS providers didn’t come with a complete integration solution. For this reason, we compiled several SaaS trends to prepare you for the curveballs that the industry might throw at your business. By offering flexible price points, it has been easy for vendors to drive revenue. Also, as we move towards a new year, increasing numbers of software as a service vendors will develop new solutions to meet this growing demand. Hottest SaaS trends to follow in 2020. The truth is they are the most practical, as their innovations lead to progress and a better way of life for all of us.” - Robin S. 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