Drunk Elephant, which doesn’t operate stores but is sold in Sephora, launched on Monday its first U.S. pop-up shop, House of Drunk in Manhattan’s tony Soho neighborhood. In the US and Canada, Drunk Elephant is sold in Sephora; in China, it's sold via Tmall " does this acquisition by Shiseido change the business model at all? But more likely, Drunk Elephant’s success also comes from its unique positioning as a trustworthy, “good for you” brand that befits our society’s current obsession with wellness (a time when even Goop’s vaginal eggs are sold-out, coveted items) and its promise that it won’t mess up your skin. Editor's note: This article was revised on 30 January, 2019. Get to the markets who have been requesting the products. Shiseido is a really beautiful company with a beautiful culture. You get: A-Passioni Retinol Cream (1 oz) Sukari Babyfacial) over marula oil. Our prices will not be increased. To upend decades-old operations and processes to reformulate to meet clean standards on a global scale could be a multi-billion-dollar project. I know what you're wondering because I am a consumer and I always think/wonder the same things when brands I love are acquired. In other words, achieving clean status remains a challenge for legacy beauty brands owned by conglomerates. “Drunk Elephant’s approach to ‘clean’ beauty was an important consideration for us at Shiseido,” said Marc Rey, chief executive of Shiseido Americas and chief growth officer, Shiseido Group. © 2020 Condé Nast. Tiffany Masterson, the founder of buzzy skin-care brand Drunk Elephant, never wanted to be an entrepreneur. Wantboard is your destination for buying products that aren't sold in Canada. Try Drunk Elephant‘s "Get on with Your Day Smoothie" for a just-got-back-from-somewhere-sunny glow: -In the palm of your hand, mix one pump of C-Firma™, one pump of B-Hydra™ (each sold separately), and one drop of D-Bronzi™. Drunk Elephant, founded by Tiffany Masterson in 2012, was among the earliest “clean” brands on the scene. Drunk Elephant Beste No. “We are thrilled to announce the acquisition of Drunk Elephant, one of the fastest growing prestige skin care brands in history,” said Masahiko Uotani, Shiseido’s President and CEO. Discover clean products that combine the effectiveness of clinical skin care and the safety of natural ingredients. In March 2017, the brand took on investment from private equity firm VMG, which acquired a minority stake, as well as Leandra Medine of Man Repeller. Some brands have a runaway hit product, the one that beauty editors and real people talk about in breathless tones. 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